The operators of Highway 407 ETR say are rolling out a variety of offers to more than a million customers in 2025 to increase usage.
“With the gridlock issues facing the GTA today, our service has never been more important. We’re attracting more drivers in sections of the highway that can accommodate a bit more traffic — without disrupting the world-class driving experience that motorists rely on,” said 407 ETR president and CEO Javier Tamargo in a news release.
The company said it is continuing to expand its targeted rush hour driving offers to boost peak morning and afternoon traffic to help alleviate congestion.
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The company said a variety of offers are running simultaneously. It did not provide examples of offers.
These offers cannot be transferred to other customers or vehicles and customers must opt in by the deadline included in their offer. Once successfully enrolled in the deal, customers will receive confirmation from 407 ETR. The company further said the offer will state the promotional period and its terms.
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My Account required
To be eligible for these offers, customers must be registered for the highway’s My Account and have no past due balance.
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Customers can check their My Account to ensure they’re subscribed to receive marketing emails and should ensure 407 ETR is added as a contact on their email account to ensure emails don’t get lost in the junk folder. If you doubt the legitimacy of an email, you can check your My Account to see what offers are available to you.
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The company said the offers are on the portion of Highway 407 ETR between the QEW in Burlington and Brock Road in Pickering, and not the provincially owned portion of the highway.
More information is available at .
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